Visitors bureau launches new tourism brand
The Daily Progress Wednesday, February 27, 2013 at 9:52 p.m.
Thomas Jefferson’s Monticello, wineries, mountains, football, fresh local food and the Dave Matthews Band are all part of a new brand identity launched Wednesday by the Charlottesville Albemarle Convention and Visitors Bureau.
The goal of the re-branding, introduced at an afternoon ceremony at The Paramount Theater, is to capture a larger local share of the approximately $20 billion that’s spent on tourism each year in Virginia.
After almost a year of study, the absence of new regulations for in-home lodging has left Charlottesville property owners and concerned neighbors in the lurch and a potential source of new revenue for city coffers untapped. Recently a public hearing ...Vote Now