Visitors bureau launches new tourism brand
The Daily Progress Wednesday, February 27, 2013 at 9:52 p.m.
Thomas Jefferson’s Monticello, wineries, mountains, football, fresh local food and the Dave Matthews Band are all part of a new brand identity launched Wednesday by the Charlottesville Albemarle Convention and Visitors Bureau.
The goal of the re-branding, introduced at an afternoon ceremony at The Paramount Theater, is to capture a larger local share of the approximately $20 billion that’s spent on tourism each year in Virginia.
Like most children, students in both Charlottesville and Albemarle County public schools love pizza and chicken nuggets. They also love homemade food, and said they’d like it if the schools increased the amount of scratch-cooking. Both Charlottesville and Albemarle ...Vote Now