Visitors bureau launches new tourism brand
The Daily Progress Wednesday, February 27, 2013 at 9:52 p.m.
Thomas Jefferson’s Monticello, wineries, mountains, football, fresh local food and the Dave Matthews Band are all part of a new brand identity launched Wednesday by the Charlottesville Albemarle Convention and Visitors Bureau.
The goal of the re-branding, introduced at an afternoon ceremony at The Paramount Theater, is to capture a larger local share of the approximately $20 billion that’s spent on tourism each year in Virginia.
In May, the Board of Supervisors directed staff to study adding up to 233 acres of land into the development area because a potential business (Deschutes Brewery) said they might want to locate there. On Wednesday, the board unanimously voted ...Vote Now