Visitors bureau launches new tourism brand
The Daily Progress Wednesday, February 27, 2013 at 9:52 p.m.
Thomas Jefferson’s Monticello, wineries, mountains, football, fresh local food and the Dave Matthews Band are all part of a new brand identity launched Wednesday by the Charlottesville Albemarle Convention and Visitors Bureau.
The goal of the re-branding, introduced at an afternoon ceremony at The Paramount Theater, is to capture a larger local share of the approximately $20 billion that’s spent on tourism each year in Virginia.
City planner and urban designer Jeff Speck, a leading expert on how communities around the country can become more livable, walkable and economically viable, suggested in his presentation at the Jefferson School African American Heritage Center that by replacing traffic ...Vote Now