Visitors bureau launches new tourism brand
The Daily Progress Wednesday, February 27, 2013 at 9:52 p.m.
Thomas Jefferson’s Monticello, wineries, mountains, football, fresh local food and the Dave Matthews Band are all part of a new brand identity launched Wednesday by the Charlottesville Albemarle Convention and Visitors Bureau.
The goal of the re-branding, introduced at an afternoon ceremony at The Paramount Theater, is to capture a larger local share of the approximately $20 billion that’s spent on tourism each year in Virginia.
The University of Virginia will unveil a fleet of 120 bicycles later this summer as part of a new bike-sharing program. The bikes will serve about 1,100 acres of UVa’s Grounds, giving riders a transport alternative. Local residents ...Vote Now