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Trash talk: Highway adopters say littering worse than ever
C-VILLE Weekly Wednesday, April 11, 2018 at 7 a.m.

There’s a famous scene from “Mad Men” in which the Draper family goes on a picnic. Afterward, Don tosses his beer can on the ground and Betty shakes the tablecloth out and leaves the trash from their outing, a not uncommon occurrence in that era before Lady Bird Johnson joined the Keep America Beautiful campaign in 1965 and PSAs urged citizens to “please, please don’t be a litterbug.”

For a Crozet couple, it might be time to launch that campaign again.

Miette and George Michie estimate they’ve picked up more than a ton of trash over the past 18 years on the stretch of Miller School Road they adopted—and that’s not counting tires or large pieces of debris that don’t fit into trash bags. Yet they say more people than ever are using the road as their personal garbage can.

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