Charlottesville’s Board of Architectural Review recently turned thumbs down on the design of a three-story office building planned for West Main Street.

Too suburban-looking, board members said. Too office-parkish. Too suggestive of big parking lots, when Charlottesville has made clear that it wants more pedestrians and fewer cars. Not sufficiently in keeping with West Main’s historic ambiance.

“The BAR should discuss the overall design of this project and whether or not the proposed building fits into the surrounding context,” Jeff Werner, the city’s historic-preservation planner, told the group.