From the newsroom: A/B tests show readers prefer a comprehensive weekly recap
As a public service journalism provider, Charlottesville Tomorrow is constantly looking for ways to both improve and expand our editorial outreach. Beginning this month, our news team added a weekend newsletter to our traditional pair of weekday newsletters. Based on A/B testing, a comprehensive “Week in Review” format was preferred by our readers over a limited “Top Stories of the Week” format.
Charlottesville Tomorrow’s weekend recap will be sent to our newsletter subscribers on Saturday mornings at 8:00am. The weekend time slot also allows an opportunity for our news team to inform you about any end-of-week, late breaking news.