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Yoganomics: More Cville instructors carve quirky niches
The Daily Progress Sunday, April 15, 2018 at 12:01 a.m.

As the clock struck 7 p.m. at Santosha Yoga in Crozet, 18 yogis rolled into the fetal position, sent “loving and kind thoughts” to the backside in front of them, then beat a quick path to waiting glasses of chilled wine.

The March 30 “Friday Wine Down” yoga class — pairing asanas with a cup of Virginia viognier — was just the second such event for Santosha this year, but it marks a burgeoning trend among yoga studios and even independent yoga teachers. To survive financially, many are carving out ever more narrow and quirky niches to attract a loyal clientele.

Santosha’s draw is so compelling, in fact, that at least two women admitted to skipping the yoga part entirely. Coincidentally, both blamed their dogs.

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Topics Innovation  Business  
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