Give your business or organization a boost while supporting local news
Sponsoring Charlottesville Tomorrow connects your organization with an engaged, thoughtful audience that cares deeply about equity, community well-being and civic life. Together, we build a more informed and connected central Virginia — and highlight the organizations working to make it stronger.
Editorial Independence
Charlottesville Tomorrow maintains strict editorial independence. While our work is funded by community contributions, foundations and sponsors, our supporters have no influence over our reporting or newsroom decisions.
Please note: Sponsorship is different from advertising. We cannot accept sponsorships that promote sales, financial transactions or political candidates. All sponsorships are subject to review and approval.
Our audience: Community-minded, diverse and engaged
Our readers care about their neighbors and neighborhoods. They vote, volunteer, attend community events and support local businesses. They also trust us to keep them informed about what matters most in our region.
Our reach: Local and growing
Our newsletter is free, accessible to all, and deeply engaging. We have:
- 9,000 newsletter subscribers
- 54% open rate
- 3+ newsletters sent per week
- 10% of our subscribers are also donors, a strong indicator of trust and engagement.
Our digital traffic represents a large share of our market.
- 35,000-45,000 users visit our website per month.
- Our coverage is hyperlocal, timely and widely shared across trusted community networks.
Newsletter
Newsletter Logo Sponsorship
Newsletter Sponsors receive their logo on our website and email newsletter (Beyond the Headlines and Week in Review) for a full year — that’s visibility in about 150 email newsletters we send annually.
Newsletter Banner Sponsorship
Banner sponsors are featured in three email newsletters per week to over 9,000 engaged subscribers, with an average open rate of 54%. Banners can feature a logo, a short text message or custom-designed graphics about your events or programs.
Website
Website Logo Sponsorship
Logo sponsors receive their logo on the footer of every Charlottesville Tomorrow webpage, visible across our entire site for one full year.
Coverage Area Sponsorship
Support a specific topic of coverage — such as land use and development, public health and safety, education and local democracy and public institutions. Your topic-specific sponsorship includes a custom sidebar block at the top of every article in that coverage area that includes your name or logo with custom messaging.
Website Interrupter Placement
These high-impact sponsorship blocks appear in the middle of articles, ensuring they receive full reader attention.
Website Sidebar Placement
Sidebar ads are vertically oriented placements that remain visible as users scroll, providing strong branding visibility and higher click-through rates than banner sponsorships. Your sponsorship will appear on every Charlottesville Tomorrow article where there is a sidebar.
Website Sidebar and Interrupter Package
This package offers high-visibility placements alongside our articles and as attention-grabbing interruptions in the reading experience. This package is ideal for sponsors seeking strong brand recognition and sustained impressions with an engaged local audience.
Themed Sponsorship Packages
We’re happy to build custom sponsorship packages that align with your organization’s goals and values. Whether you want to support civic engagement, local storytelling, public health or another area of impact, we can create a tailored bundle that maximizes your visibility and community connection. For example, our Civic Engagement Package combines sponsorship of our Voter Guide, and recognition in Voter Guide emails and at election-related events such as candidate forums and community events.
Community Empowerment Projects
We have guides and special projects that present unique opportunities for sponsors. Here are our current offerings:
Housing Resources Guide
Sponsors receive prominent logo placement in a sidebar at the top of the Housing Resources Guide, as well as on every individual page/resource within the guide.
 Between February and November of 2025, the guide has already been accessed over 10,000 times. We are updating the guide regularly, and your sponsorship will help us keep this important resource current.
Voter Guide Sponsorship
Sponsoring our annual Voter Guide is one of the most impactful ways to connect with an engaged local audience. In 2023, the guide covered 156 races with over 200 candidates across 12 counties. It drew more than 30,000 users — 27,000 of whom were new to our platform.
Voter Guide sponsors receive logo placement in a prominent location on the landing page and recognition in related outreach materials, including the Voter Guide email. This sponsorship is an excellent opportunity to support civic engagement while increasing your visibility during a high-traffic season.
Nonprofit/Small Business Spots
Are you a small nonprofit or local business? We offer flexible, budget-friendly sponsorship options designed with you in mind. Let’s chat — we’d love to find something that fits.
Regional Reach
Charlottesville Tomorrow is proud to be a trusted news source for central Virginia — and we’re growing. While we remain deeply rooted in Charlottesville City and Albemarle County, our coverage now extends to 10 surrounding counties: Appomattox, Buckingham, Cumberland, Fluvanna, Greene, Louisa, Madison, Nelson, Orange and Prince Edward. These areas stretch from the edge of Richmond to the foothills of the Blue Ridge.
We began this expansion with our Voter Guide, which, since 2023, has covered 11 counties and Charlottesville City. These areas include regions with significant information gaps, and our audience growth is following suit.
Today, we serve a regional population of nearly 400,000 and are seeing significant demographic shifts: rural population growth, an influx of immigrant communities and migration from major cities as remote workers seek affordability and high quality of life in central Virginia. We are committed to meeting these growing information needs with local, independent journalism that reflects and supports the people who live here.
Here’s why sponsorship of independent, local and free-to-access news works
Our editorial decisions are driven by listening to our community about what they want from local news and within the expertise of our newsroom. We know that one thing the communities we serve value is our editorial independence.
We maintain a strict firewall between revenue and reporting: Sponsorship does not imply endorsement, and we cede no right of review or approval over our content. Sponsored materials are clearly labeled and distinguished from editorial work. Our newsroom makes all editorial decisions without influence from sponsors, donors or advertisers.
So why do sponsorships work? Because our audience values transparency and civic connection. Readers know we operate with integrity, and they appreciate the community-minded organizations that choose to support that work. Sponsorship helps you build trust by aligning your brand with a source of independent, nonprofit journalism.
