CONTACT: Katie Kellett, Director of Development, Piedmont Housing Alliance, kkellett@piedmonthousing.org

Piedmont Housing Alliance partners with Capital One to provide financial counseling services

CHARLOTTESVILLE, VA – Piedmont Housing Alliance today announced its partnership with Capital One in providing residents in the Thomas Jefferson Planning District with free financial counseling and coaching services.  A recent grant will support “Housing Counseling for Home Ownership and Financial Capability.”

“Capital One has become a great supporter of the counseling services at Piedmont Housing Alliance,” stated Frank Grosch, Executive Director. “Local residents are the winners when we are able to offer free counseling to individuals and families who want to learn to budget, improve their credit, build financial stability, and become first time home owners.”

Piedmont Housing Alliance is an affordable housing non-profit working in the city of Charlottesville and Albemarle, Fluvanna, Greene, Louisa, and Nelson counties. The mission of Piedmont Housing is to create housing opportunities and build community through education, lending and development.

“Capital One is proud to partner with Piedmont Housing Alliance to help provide a variety of financial education programs for local residents,” said Leila Finucane, senior manager, Community Development Banking, Capital One. “The importance of financial literacy cannot be overstated, and Capital One is committed to providing education, products, tools and resources that empower individuals, families and business owners to plan, save, and invest for tomorrow.” 

Piedmont Housing is a HUD-certified housing counseling agency, state-certified Community Housing Development Organization, and US Treasury certified Community Development Financial Institution. We provide housing counseling and financial coaching to hundreds of people each year, in both one-on-one and group education settings. Through counseling and down payment assistance loans, we have helped more than 825 families become home owners.  As a HUD-approved Resident Manager, Piedmont Housing owns and manages 214 affordable apartments in Charlottesville and Albemarle County.  In 2002, Piedmont Housing became a part owner of the Friendship Court Apartments, where we now provide service coordination through the HUD-certified Neighborhood Networks Center.


For more information and additional comments, please contact Executive Director Frank Grosch at 434-817-2436×108 or fgrosch@piedmonthousing.org